Did you know conversion optimization and SEO have a symbiotic relationship? They depend on each other to function correctly. Just the way no salesperson can perform well without a steady flow of customers into the store; similarly, no call-to-action can bring in conversions without traffic coming into the website.
What is the use of enormous web traffic if you do not have a robust strategy to convert them into customers? To have a balanced approach to your marketing strategy, you must leverage both SEO and conversion optimization techniques. Even if your brand invests in PPC campaigns, it isn’t a good idea to lose out on organic traffic opportunities.
If you are thinking about how to optimize your website, keep in mind that there are some tried and tested ways of doing so.
How to optimize your website?
Sharpen your focus: If you ask an expert on how to optimize your website for conversion, the first answer you will get is Google loves websites that offer immediate responses. Usually, the first page of the search results contains information that answers most of the searched queries. While it may be tempting to optimize a page for a broader audience, it results in poor user experience. When you address a wide range of topics, it is evident that your audience would have to dig more for the information. Most of the landing pages speak to audiences in general and not to anyone in particular.
Thus, sharpening your focus is a top-down approach that begins with structuring your web page. The way you structure your page largely influences how the search engines crawl your page and the users find the information.
Once you have structured your page, the next important task is the kind of content you have. The content of the landing page should be highly focused. Use a strong header hierarchy and tie in a strong call-to-action that speaks to a specific reader if you wonder how to optimize your website for conversion.
It can make a substantial difference to your organic performance and overall conversion rate.
Create Content that can Convert: If you ask an expert on how to optimize a website for google search, they would say that content of a website plays an integral role in influencing the conversion rates. It also has a major role to play in how the individual pages perform in organic search. If you write good marketing content, it can seamlessly generate conversion opportunities.
However, there are a few things that you ought to keep in mind while writing new content to reap the maximum benefits of SEO and conversion rates.
The most crucial factor is that the content you write should be designed for human audiences. It is critical to include keywords from an SEO standpoint, but it could turn off the readers if you overdo it. In this case, the proverb ‘too many cooks spoil the broth’ is apt.
If you are thinking about how to optimize your website for SEO, you must focus on intent and not on volume. Remember that keywords with less volume but with a stronger intent behind it are more worthwhile than a keyword with a higher volume but a weaker intent.
Experts recommend that you should craft content with clarity and conversion in mind. You should create a sense of urgency with a strong call-to-action that complements the natural thought-process.
Lastly, if you are in two minds about how to optimize a website for google search, keep your content clean and concise so that people can absorb the value proposition with ease.
Focus on Visuals: Many times as a business owner, you must have wondered how to optimize your website for lead generation. One critical point is that too much text on your web page could be detrimental. It could turn off your visitors in an instant. When you break up your content with apt visual elements, it becomes more digestible and keeps your audience engaged for a long time, leading to more conversions.
It is indeed true that adding visual elements could improve your content’s readability and decrease your bounce rate, but at the same time, you ought to keep in mind that the images should rightfully serve a purpose. For images, relevance is the keyword.
You can present part of your content in the form of an image if you are thinking about how to optimize your website for conversion. You could search the analytics of your landing page, find out the areas with a higher bounce rate, and, accordingly, look for opportunities to improve the content with visuals.
Last and not least, images not only improve the readability of your content, but it also gives a boost to SEO performance. You should optimize the images by using file names, alt text, and appropriate captions.
Ditch the use of Flash: No more hesitation about how to optimize your website! The answer is if your website is still using heavy amounts of Flash then you are indeed living in the past! Once upon a time, Flash was the cornerstone of web development. It has now been declared outdated.
The reason is that around 60% of internet searches are attributed to mobile devices, and the mobile web design has moved away from Flash because it is a significant hindrance in terms of accessibility. The problem is Flash files prevent mobile and tablet users from accessing your sites fully. Search engines can’t crawl the flash elements of your site, thereby hurting the overall optimization.
Bringing in advanced software not only improves the accessibility of a site but it also significantly improves the loading time. Also, a faster loading time gives your site an edge in how Google or other search engines rank your website.
Therefore, if you are planning to move on from Flash, you must prepare a robust exit strategy. On the other hand, HTML 5 is an excellent alternative to Flash. It has a simple form and function and ensures that all your audio and video files are accessible to the target audience.
Perform Frequent Testing: How to optimize your website for SEO is a common question among digital marketers. The answer is simple. It is impossible to improve your conversion rate without setting a benchmark. With the help of testing, you can monitor your site’s performance and plan the perfect strategy to optimize your website for SEO and conversions.
The crux of the matter is that you should make data-driven decisions to make changes in your page. Monitor those changes and see if they have improved the page’s performance. Perform frequent A/B testing to refine your marketing strategies as per the requirement.
In case you are thinking about how to improve SEO for websites, let me tell you both SEO and site optimization are complementary forces used to build audiences and guide their behavior. When you utilize these techniques, you can move your website in the right direction.
When you start working on SEO, keep in mind that it can be tricky, but you can give your site a running start if you know the basics. At the same time, focusing on user experience can help you experience a spur in web traffic.
Last and not least, the benefits of a well-optimized site do not happen overnight. You should diligently test and revise your landing pages so that you can gauge the differences in conversions and organic search performances.