Did you know that the average attention span of users has decreased from 12 seconds to 8 seconds? You need to deliver the message to your audience in the shortest time possible; else you will be left with a high bounce rate. To achieve this, ensure that your website design is user friendly and up to date. Also, with most users switching to mobile devices, you must ensure that your website is compatible with various devices.
Are you experiencing a drop in website traffic and too high a bounce rate? If yes, then it is a clear sign that it is time for you to invest in new website design. However, this isn’t the only reason for you to switch to modern website design as having an old website design would result in your competitor gaining an advantage.
Does Your Website Design Look Outdated?
In a study conducted by Forbes among the factors mentioned for rejecting or distrusting a website, 94% of responses were directly related to website design elements whereas only 6% were related to the content. From this, we learn that the appearance of your website matters a lot to drive traffic and reduce bounce rates.
If a user stumbles on a website with poor web design, even if the content is exceptionally great, the chances are that they would leave. An unattractive website would strike as unprofessional to your audience. The more visually appealing your website is, the better impact it would have on users. A well-designed site would help users trust your brand, navigate easily and locate the buyer’s needs and wants.
Also, check your competitor’s website for any new designs, features or interface. If their website is loaded with a lot more features and better usability, you need to give your website a makeover with additional features.
Does Your Website Take Too Long to Load?
You wouldn’t want to leave users waiting for your page to load. If your site takes too much time to load, the odds are that it has excess information and heavy images. Inefficient code is also the prime reason why your website could slow down as more complex code, the higher the loading time. A complex code demands the server to work through more data to load the webpage.
Also, cramming too much information can overload potential clients, which is not advisable. Use efficient but effective coding, which is simple and quick to load. Information that does not contain too much data and images with less resolution have to be used for a website to load faster.
Does your website look cluttered?
Does your website have too many autoplay videos, background music, voiceovers, pop-ups, autoplay videos, or animations? Having too many fancy gimmicks would be overstimulating and unimpressive for website visitors and would put them off. You might think that they are creative, innovative and captivating, but they are highly distracting for users. It also impacts site load-time.
Is Your Website Mobile Responsive?
With the increasing number of mobile users, it is crucial for your website to remain mobile compatible. Web design has to react and change based on a host of factors; most importantly, it pertains to the screen size. In order for your website to be responsive, you need to make changes to the images, font size, padding, font size, and move elements around to fit the user’s screen. This ensures that each user has a good experience and does not have to pinch to zoom in or zoom out images.
Does your website encourage engagement?
It is always crucial for your website to encourage engagement for efficient interaction. Communication must never be a one-way street; you need to have an FAQ page with an attractive contact us column for better engagement. It would be most beneficial if you incorporate the use of AI and chatbots to engage your visitors for a better experience and user interaction.
There has to be a dialogue between your prospective customers and you as it helps you convey your brand values better with better personal interaction. The best way to achieve this is by investing in social media with social media plugins, social media logins, share buttons, and online reputation management. With increasing social media users, you can easily achieve better engagement with higher interaction.
Make sure to conduct a full-scale audit of your website regularly to ensure that you are in tune with the latest designs and developments for your website. This would also help you to identify bugs in your website and rectify them immediately.
If you want the best website development solutions, you can get in touch with us. We will give you a clear picture of the improvements to be incorporated on your website after a thorough audit. Contact Vajra Global Now.