Vajra Blog

Subtlety is a lost art - The importance of inbound marketing July 11, 2018

When it comes to attracting the attention of prospective customers, you must be subtle and yet impressive and persuasive. The ability to tell the customer what he needs and to influence him in a way that is beneficial to him is a very tricky one. Inbound marketing is an excellent way to reach out to the customer, explain the importance of a product or service as the case may be and convince him that he needs it to make life better for him.

New inbound

There are different styles and strategies of marketing. They will depend on not just the goal, but also the intended audience. The targets could vary. Inbound Marketing Tools are used to increase sales, bring in new customers, or increase sales towards the existing customers. Inbound marketing and outbound marketing, two very prominent styles, aim towards obtaining new customers.

Subtle marketing is the need of the day. There are enough and more similar products and services in the market to confuse the public. What the prospective customer needs is a valid reason to buy your product, not a gimmick or a marketing stunt. If he is going to switch brand to yours, there must be something special that you are offering him. Something that makes him wonder how he might have missed it before.

Inbound Marketing Solutions should help inform, inspire and entertain the customer, not be just another byline that is forgotten in the blink of an eye.


The difference between inbound and outbound marketing
From the customer’s point of view, no one likes to be forced to do anything. This includes purchasing of products and services. People like to be respected for their thoughts and individuality. When it comes to marketing, they most definitely do not want to be harassed or stalked into submission. 

Inbound mrkting

That is what outbound marketing will end up doing. This is the traditional marketing that includes broadcast, phone calls and house calls. Not only is the style expensive and exhausting, but customers are also repelled by it. On the contrary, they can be put off. Too much of in your face can breed contempt.

Hence the concept of inbound marketing came into existence. The customers need to be subtly seduced, not strained. The idea that they could have some use for the product or service might not have hit them. When they are exposed to an idea they are not expecting or familiar with; the impulsive reaction is to say no to it.

Inbound Marketing Services, if done well can introduce the concept to the customer in an impressive manner. The customer is now willing to open his mind to the possibility that he could be wrong about his original thought. That is the key.

Inbound marketing is a lot like inception. Putting the idea into the minds of the prospective customers. In the time to come, small snippets here and there will lead to small engagements. The customer is now growing on the idea. When the situation arrives, he can only think of your brand. And bham! You have gotten yourself a new customer. That is why you need a profession Inbound Marketing Agency.
That’s conversion for you. In other words, a successful marketing campaign.

What can we do for you?
We help the customers understand more than just details about the product/service. We tell the customer why one particular brand would work. Our marketing team helps them figure out how it will blend with their lives. We know where the customer stands and how he feels about it.
With our well-structured marketing strategies tailored to suit not just the style of the product, but also the need of the customers, the result is spectacular.

 

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