Keyword research is an essential part of SEO and bread and butter of any search campaign. On-page optimisation, SEO friendly content that satisfies user intent, a good UX and other factors come later into the picture. You usually look at investing millions to get targeted content because the right choice of keywords can increase your website rank. But, the difficulty is that you require a lot of data and time to evaluate whether the keywords are perfect for you. So, you look out for tools available in the market that can ease your process. But, where to start? The following article will guide you and recommend the best keyword analytics tool that can be the foundation of your campaign.
1) Google Keyword Planner
Google Keyword Planner is the most used, popular and best place to start when it comes to keyword research tools. You can make use of it to research organic keywords by customising your results based on the competitors. The critical feature of this tool is that you can use it for free and it is integrated with Google Adwords. Add your product or service on competitors landing page and find a certain kind of keywords.
The benefits of keyword planner are as follows
- Search for ad group ideas and new keyword
- Get volume for a list of keywords and put them into ad groups
- Create multiple keyword lists and get traffic forecast for the list of keywords
In case, you are planning to do SEO and PPC together; keyword planner can tell you which keywords are better to target both organically or advertising. Keyword planner also provides suggestions for long tail keywords. The most significant feature of the tool is in-depth information it offers on Google. For the early stages of website SEO, Google keyword planner is a primary tool.
2) KW Finder
KW Finder has a great interface and is a long tail keyword research tool. It defines the level of difficulty, trend, CPC and the search volume. This tool works like regular keyword planner but when you click on an individual keyword, a second window pops up showing the level of difficulty and the current Google search results. It shows you the domains that are targeting the keyword, page backlinks, social shares and traffic. These features are relevant when SEO integrates with content marketing. This tool also helps into local keyword research so you can target by geographical locations.
The benefits of KW Finder are as follows
- Finds a keyword that drives highly targeted traffic
- When you do keyword research by using questions, you can quickly find long tail keywords.
- It helps create problem-solving content that drives targetted traffic and conversion
Moz Keyword Explorer adds some extra dimensions to keyword research. It offers volume, difficulty, relative CTR of organic results on SERP, the importance of keyword to your campaign and potential combination of keyword metrics. The tool depends on Keyword planner, Google Suggest and related searches. The best part about this tool is that if you have already developed a list of keywords on a different tool, you can easily upload them on keyword explorer to get more insights. Moz Keyword planner provides a deep understanding of how specific pages rank on SERP which can help you plan your SEO strategy.
4) Keyword tool
A great starting point Keyword tool is keyword data mining, and it uses Google Autocomplete data to create a database of long tail keywords. People who are using Google keyword planner should also use keyword tool because it finds long tail keywords which are not captured by Google keyword planner since it is used for advertisers. One more key feature is that it helps you find long tail keywords for Youtube, Bing and Amazon.
SEMRush is one stop solution which contains amazing features for keyword research.
It searches keywords that perform well on Google and Bing and is useful for SEM and PPC research. The information also contains CPC, volume, trends, number of results and ad copies. You can also find related keywords and phrase matches to your existing keyword search. It analyses common keywords which are found on the top 100 domains for a search term on Google and Bing. Moreover, you can take advantage of their bank of low volume keywords in case you are looking for less competition. It helps you adapt keywords to different regions by offering 140 regional databases. You can also find keywords of your competitors and estimate the value of these keywords.
If you find this article useful or you know any other great keyword analytics tool? Kindly comment below.