Picking the right design for your website can be extremely daunting. You cannot be sure of what would really work or which direction to take. Simple and elegant. Over the top. Black and white. Videos and music. The genres are endless. The clock is ticking. Every second of online time your website loses, so many customers you could be missing out in the process.
The inter webs are a huge place. Your site could blend in and be lost in the crowd. What seemed like a good design could wrong after deployment. To avoid that, you need to redesign your website so that it not only conveys the right message to the right audience, it is purposefully designed to stand out.
Now that we know what to do, and what not to do, let’s answer the next question: when to do it. When is it the right time to think about a website redesign? What are the signs that we should constantly watch out for?
Website audit. That is what you need to do to take a look at the bigger picture. Your website is your spokesperson. But we need results. We need action. We need to see the numbers. What are the signs that will help us make this decision?
- Lacks basic on-page SEO
SEO is not only about ranking high on the search engines. Good SEO practices help improve the user experience and usability of a web site. The trust that the user has on the website grows when it is positioned on the top. The number of views increases simultaneously.
SEO improves brand visibility, brings in a higher ROI with more traffic and provides an insight into consumer behaviour. Without the basic on-page SEO, your website is just a sitting duck.
- High bounce rate
What good is a website if the design does not enthral the viewer and keep him on the page for a good period of time? A high bounce rate means you definitely need to go back to the drawing board.
While bounce rates might vary, the average is 40 to 60%. This means that 40 to 60 out of 100 websites have one-time visitors. If they walk off in the middle and then refuse to come back to your website again, you have problems, my friend. Reasons could be anything - poor user experience to unfriendly design. You know what you have to do now. Website redesign.
- Longer loading time
When it comes to having patience, customers have very little of it. When they resort to Google for an answer, they expect it instantly. They are not going to sit around and wait for your page to load. They will leave in flat 10 seconds, and 10 seconds is being generous.
Be ready to have a design that does not affect its loading time, or be prepared to lose prospects.
- Troubleshooting is high
A website is not a toddler. It should not be high-maintenance. Once it goes live, it should be independent and carefree and extremely functional. If you are going to spend your resources on fixing problems rather than the customers that it is supposed to bring in, you are in a world of pain.
- Non-compatible on the mobile
If you think that whenever prospects are looking for a product or service, they will take the pains to boot up their laptop to search for it, you are sadly mistaken. Your website has to be compatible with every other device: android, apple, tab and everything else that is out there.
Check out your content management system for more data. That will tell you if it is time for website redesign
- Contains dead links
Have you ever clicked on a link and received a 404 message? Did you go back and keep trying or did you just leave the website?
That is the normal inclination. This website is not worth it because it does not give you what you want instantly. So take a comprehensive look at the links and consider website redesign as an option.
- Does not resonate your brand
Imagine a website for health care for the elderly having loud disco lights and dancing images. That is highly preposterous an idea, isn’t it? Your website design should speak for your product and service. It should resonate your brand. There should be a sync between the message and the messenger.
Take a look at everything: logo, colors and every other element that constitutes the webdesign. Take a neutral point of view. Take action immediately.
- Ineffective CTA
Users are not looking for time-pass. They want to take action. Your website design should not only convince users to accept the product, it should also have the right call-to-action tabs to bring satisfaction.
Keep an eye on the number of users who click on the CTA button. Your click-through rate should be worth the time and money spent on your website design. Else, it is just a dead investment.
- Hard to navigate
Your website is not a puzzle or an escape room. It should answer questions, not bring in more questions to the table. If the website user is lost, or unable to find a solution, he will walk out.
Enhance your website design with clear and helpful navigation links.
- Not secured with HTTPs
Privacy and security are some of the biggest concerns of online users. If your website is not secure, you will lose prospects faster than you can say HTTP.
Use HTTP. It helps transmit data to and from the website and prevents unauthorised users from having access to it.
It is a hard call to make. All those years that your website has been with you will make you hesitate about shutting it down and bringing in a new one from scratch. You feel nostalgic about the design and the theme. You feel a sense of heart-break when you think about a new website taking its place.
But what you do need to realise that it is the right thing to do. Your company is at stake. Your reputation is online. You need to keep the numbers rolling. It’s time to take that hard call. As the Godfather would say, it’s not personal. It’s strictly business. Lose the website that does not work or lose the entire company. A website redesign is not an indulgence, but a necessity.
Seems like an easy call, when put like that. So, give us a call and we can go through the numbers step by step. Together, we can analyse your website and talk about what works and what does not. And what we can do to improve the conversion rates and enhance your customer database.
Are you ready to have that talk?