Vajra Blog

Simple reasons you’re not getting ROI from your content July 7, 2017

 It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

 

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Reasons you’re not getting ROI from your content

Is your content marketing sinking? Minimal or no clicks, no leads or no ROI are signs that your content marketing is not working. Content marketing takes time to generate ROI, but what if it isn’t time that is holding you back? What if your content has a few problems and that is the reason for underperformance? Here are a few reasons why your content is not generating ROI.

Not fresh and relevant

The same concept spun in different words or the same information shared across is not going to attract audience. In fact it is going to repel them. An old concept with a whole new perspective or information that is fresh and relevant is the best way to go! This will make your audience want to share your content, and you know what will follow!

Not professional

A professionally written and edited content is what it takes to fetch you the desired ROI. Content should have a flow and should be free of spelling and punctuation errors. Content marketers play the part of influencers and hence should communicate their ideas in an efficient manner. You have to focus on producing content without grammatical, spelling, and punctuation errors and the content should be plagiarism-free. This is possible with the help of professional editors or you can make use of the various editing tools available online.

Too much focus on keywords

Keywords can fetch you rankings but focusing too much in keywords and letting the quality of your content sink is not going to do any good. Focus on producing content that is of use to your audience. Google algorithms help users find quality content.

Boring

Content without any visuals has very low chances of being shared and is boring too! Images, Videos or GIFs can help you a lot. This attracts audience. In fact studies state that people remember visually presented content better! Yet another thing that can make your content better is the style of writing. Make your content more engaging and add an element of humor. Making them conversational helps too!

Promotional content

Promotional content is a great hindrance when you are looking to get more audience. While it is absolutely necessary to let you leads know the features of your business, creating content that showcase your features unnecessarily is going to cost you. Providing useful, relevant, and engaging content is what is necessary for you to reach a large number of audiences.

The above are a few things which affect your content marketing efforts. If you have more insights on “The reasons why content marketing isn’t generating the desired ROI”, Talk  To Us!

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