Vajra Blog

A beginner’s guide to Ux and Ui Design August 20, 2019

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When you take a look at the most popular ways to attract a prospect, you will come across a list that would mostly comprise of SEO, content marketing, mobile optimization, and social media. What must work first for everything else to count is the look and feel of the website. The prospect is not likely to stop and look at something that is visually repelling. In fact, the customers today have such high expectations that unless the website is really out of the world, they do not pause to consider anything else.

At Vajra, we present you with various designs for your website that will not only make the window-shopper pause to take a second look but ensure that your message is delivered to them with the right punch. After all, who doesn’t love a good punch dialogue? 

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UI and UX

First of all, let us tell you that UI and UX are not the same things. Yes, they are placed together but yes, they are very different. In the world of digital marketing, it is vital that the two are implemented flawlessly to invite prospects. 

UI: Stands for User Interface. It represents the graphical layout of an application. It is made up of buttons for the prospects to click on, the content for them to read, the images to view and anything else that the user can interact and engage with. All this is done with simply one intent in mind: to convey to the prospect of what they can gain by using your product or service. 

This includes the screen layout, interface animations, transitions, and all the micro-interactions that come with it. Design the visual element keeping in mind what the prospect would be looking for. Answer their questions using UI because images can imprint longer and harder than almost anything else. 

UI Designers help you decide what the application would look like. Starting with choosing the colour schemes and button shapes, font size and width of the lines; there is a lot more about UI than meets the eye. A professional web designer is what you need to create the right impact. We will help you imagine the look and feel of your website from the point of view of the fleeting prospect. 

UX: Stands for User Experience. The user’s experience determines his future with you. The way they interact with your website can establish whether they want to explore more and lose interest and walk away. Some questions you need to ask when you create your flow of the website are 

  • Is the experience smooth?
  • Does the logic work? 
  • Is it intuitive in nature?
  • Are the users confused about where to go?
  • How is the navigation? 

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So on and so forth. Like we had mentioned in our other blog, the website is not a puzzle for the customer to solve. It is the answer they are looking for. The digital marketing strategy should clear confusion, not leave the viewer with more questions. 

UX Designers need to worry about the user interface of the website. The confusion between the two hence arises. While UI designers are assigned to decide how the UI will look, UX designers worry about how the UI operates. 

Together, the designers determine the functionality and structure of the interface. 

End of the day it is a number game. Digital marketing is all about messaging the right content to the right audience. The more traffic you generate, the more likely you are to convert them into life long customers. Start by attracting the right prospects to the website. Rule out the noise. Bring in a professional web designer. Get into a call with us and tell us about your journey. We will transform your story into the website.

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