More Than Just Blogging
For effective SEO, many marketers rely on designing blogs which have been optimized for search engine visibility. They’ve got the right keywords, there are links, locational considerations are put into design, white space is taken into account, pictures and videos are on point, and the list goes on. But there’s more to SEO than just what you put on your blog.
Additionally, guest-blogging, third party review sites, and other online outlets where people give their opinion on your services represent prime opportunities for SEO facilitation. Following are five tips you can use to help boost your SEO effectiveness through proper utilization of third-party review options.
1. Incentivizing Reviewers Expands Visibility, And SEO
Oftentimes the products or services your business provides are desirable to interviewers. If you send them samples of what you provide, on the condition that they give you a review, then suddenly you’ve increased online visibility. Now granted, when you do that, you give third-party reviewers the option of tendering negative press; so choose reviewers carefully.
Still, you can “stack the deck”, as it were, in your favor. Look at what such reviewers have said in the past. Consider what they looked at before, and what their gripes were. Send them products or provide them services which match with their existing preferences. Ultimately, this has a level of PR about it, and some best practices in PR will translate as you go about this.
Essentially, everyone is a journalist today, and you need to approach interactions with them as you would a journalist interviews. A reviewer who makes their living out of giving opinions on popular products or services has a mindset very similar to a reporter.
They’re essentially giving the public a report, but instead of reflecting the opinions of Newspaper staff, they provide their own. That’s the key difference in third-party review sites.
2. Using Known Tools
Linkio mentions in their post ways that various tools can be used to check effectiveness of varying online SEO efforts. You can use things like SERanking to get an idea how well backlinks are performing, and how well social media presence is. It turns out social media sites work very similarly to review pages, but in an unofficial capacity.
Think of it as the difference between a film reviewer paid by newspapers, and a YouTube blogger with a fan-base. Either review of a film will reflect positively or negatively on that film, regardless of the associated channel. Similarly, social media and other sites which feature reviews will have SEO impact.
3. Semantic Search
In a nutshell: search engines now have the ability to differentiate results based on semantic qualifications. Semantically, when people search for certain things, aspects like their location, time of search, vocabulary, sentence structure, and even spelling will help reveal that which they’re truly searching for.
Accordingly, if you write SEO to match semantic likelihoods, then when third-party results populate, your site will show up in SERPs (Search Engine Results Pages) as well.
4. Become A Guest Blogger
A guest blogger posts about subject matter similar to the core principles of the blog on which they’re providing new content. For example, if you sell t-shirts, you might go on a fashion blog and remind people of some important summer events for which t-shirt stylings are perfect. If you provide auto care, go on a mechanical site and give preventative maintenance tips.
Make a list of blogs which match the products or services your business provides. Reach out to those blogs with content matching their requirements, and conducive to their target audience. Once you have a blog that lets you post regularly, put as many posts as it’s professionally viable for you to produce on that site, and share them as much as possible.
5. Incentivize Reviews – Even Write For Clients, With Permission
You can actually incentivize third-party reviewers and clientele organically, and get exactly the results you want. Look at the best customers you have who haven’t written any reviews about what you do. Write a review on their behalf which includes specific details of the service you’ve provided, and positive responses from the client. Then run that review by the client.
Basically, you’re showing them a review you wrote for them which saves them trouble, and accurately reflects what you’ve done. If they like the review, give them a discount on services to post it on their own website. There are a lot of different ways to do this, play around a little to get the balance right.
Facilitating Third-Party SEO
Incentivizing reviews for third-party sites and clientele, becoming a guest blogger, incorporating semantic search criteria, and using known tools are key tactics in maximizing third-party reviews.
Off-site analytics can be very important in helping you gauge third-party review effectiveness: when back-links work, you know target audiences are being accurately engaged. Part of off-site effectiveness involves co-opting reviews from third-parties, and doing what can be done to maximize those reviews.